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Kevin Pietersen's career has often verged on extraordinary at every turn. This comes from shunning the South African quota system, to returning to his homeland with three ODI centuries and securing the Ashes with his maiden Test ton. This was just the start of his first year as an England player. He quickly became the most wanted cricketer and was snapped up by a new cricket company called Woodworm. Along with Andrew Flintoff, KP raised the profile of a non existent brand to the most sought after brand in junior cricket and a respected brand at senior level. His status rapidly grew to hold the title of the world's best batsman, with this came the transition to a brand that was big enough and captured everything they are about. Pietersen signed for adidas whose philosophy is 'Impossible is nothing'. This is certainly demonstrated through his complete lack of respect when it comes to smashing any bowler no matter what his stature to every part of the ground with his adidas cricket bat.
Kevin was always to be classed as the man from South Africa, his transition to a 'full Englishman' was made complete when he became England captain following the resignation of Michael Vaughan. Questions were asked over the appointment, was he the man for job? Would it affect his performances? This was not the case, he continued to entertain the crowds by going about his unorthodox batting style and dominating any bowling attack that dared face him.

As he prepared to lead them in all three forms of the game, Pietersen declared: "I'm going to do it my way," and from the very start he was true to his word: a century and a victory in his maiden Test in charge at The Oval, followed by a thumping 4-0 victory in the subsequent ODI series. His standing rose, too, with his handling of the Mumbai terror attacks, but while his tenure was never going to be dull, few expected it to be so short and dramatic. After criticising coach Peter Moores following a tough tour of India, forcing the ECB to call an emergency meeting, he resigned from his post, leaving English cricket in crisis. This was Pietersen's way, he was never going to be the 'yes man' that Vaughan previously was. KP's reign came to an end five months after he resigned following disagreements with the coaching staff.
No one can disagree that Pietersen is on the verge of becoming a living legend, 'Pietersen's not far from being a modern great.. A big return from The Ashes would push him over the brink', was one recent quote. In a relatively short career he has become a batter known for complete confidence in himself, shown with the amazing reverse sweep for six off one of the games greatest spinners Muttiah Muralitharan at Edgbaston. This has since become the switch hit which is being played from grass roots cricket in the local village right through to the Test arena. I'm sure this will soon be over taken by another remarkable shot that KP uses with his adidas Pellara bat.

A truly remarkable player has raised the bar for innovation and modernised the game bringing a new breath of life to already flourishing sport. adidas are very much of the same ethos. They have added a new dimension to cricket from equipment to the Official Cricket Replica.
Kevin now uses all the adidas cricket kit ranging from the adidas Pellara elite bat, adidas Pro Batting Pads and adidas cricket gloves. He is the perfect ambassador for such a brand that has encapsulated the cricket world in a short space of time in the market. The product is a mixture of tradition and up to the minute technology. There is no doubt that KP showcases adidas cricket equipment in a way that no other could replicate.
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